Category: Communication

MARKETING REVISITED: Do you need to change direction?

MARKETING REVISITED: Do you need to change direction?

you down a rabbit hole that you never intended to go down. If you clicked on it by accident the Big Brother Algorithms that are hovering around you, will pick it up and you may be shown advertisements about bagpipe sheet music till the end of days! Consider some marketing strategies that won’t have you bailing out water from a sinking budget.

Have you heard the latest about scams?

Have you heard the latest about scams?

FNB sent me a reminder to be careful about scams and what I should do if I encounter them. I am always grateful for their sustained efforts to combat these. It is sad that I have to write so often about them. They have become so common place, that people joke about the Nigerian General that is trying to overthrow the Government and needs your help whilst offering you handsome rewards.

PERCEPTION – how do we make sense of these times?

PERCEPTION – how do we make sense of these times?

As we leave the first year of the 2020s behind us, we may wonder what happened? It’s hard to believe any of what we were and are experiencing was or is real. In this post we want to look at what has been, why we reacted the way we did and how we can recalibrate for the future.

A reputation cannot be built on sand

A reputation cannot be built on sand

Facebook advertisements you pay for; Word of Mouth is priceless.
The bottom line to our bottom line is that we need to make sure our clients want and know how to refer others to us. There is nothing wrong with asking. We do not believe in playing games. Our clients know that if we grow, they also benefit.

The power to do your own thing – but is it always the right thing to do?

The power to do your own thing – but is it always the right thing to do?

If there is one thing the forced acceleration of the 4th Industrial Revolution under COVID-19 has given many of us, it is the fact that we can work differently. We can work for more than one company. We can work from anywhere. We can more easily be our own boss.

Consumer complaints: what to do when you had your fingers burnt

Consumer complaints: what to do when you had your fingers burnt

Have you ever felt so angry about bad service or a defective product that you would make a spitting cobra look like a gentle house pet? Have you ever felt trapped because you do not have the wherewithal to hire a flame-throwing lawyer that will burn (verbal and legal) holes in your enemy’s lame excuses and empty promises?