Category: Business

MARKETING REVISITED: Do you need to change direction?

MARKETING REVISITED: Do you need to change direction?

you down a rabbit hole that you never intended to go down. If you clicked on it by accident the Big Brother Algorithms that are hovering around you, will pick it up and you may be shown advertisements about bagpipe sheet music till the end of days! Consider some marketing strategies that won’t have you bailing out water from a sinking budget.

Dark days – when the country goes up in smoke around me, what can I do?

Dark days – when the country goes up in smoke around me, what can I do?

It pains me to have to write this. I hope it will bring some hope to some of my clients and, to others, a sober warning about why not having insurance or going the self-insurance route may not be wise. Obviously, the loss of possessions is distressing, but these are material things and can be replaced. What causes me more distress is what the events leading up to the unprecedented looting and destruction will mean in the longer-term in terms of the disruption of people’s lives and the businesses involved.

Have you heard the latest about scams?

Have you heard the latest about scams?

FNB sent me a reminder to be careful about scams and what I should do if I encounter them. I am always grateful for their sustained efforts to combat these. It is sad that I have to write so often about them. They have become so common place, that people joke about the Nigerian General that is trying to overthrow the Government and needs your help whilst offering you handsome rewards.

SCAM: an illegal plan for making money, especially one that involves tricking people – Cambridge Dictionary

SCAM: an illegal plan for making money, especially one that involves tricking people – Cambridge Dictionary

Why do scams survive, without changing much, other than minor details? Here I am again, talking about scams. However, I would like to take a more philosophical view this time. Let us look at how and why people get caught. Again. And (sometimes) again!
I want to state that scams illustrate parts of the Human Condition we may not be too proud of. Added to that the novel situation we find ourselves in with the Coronavirus and the unprecedented acceleration of the Fourth Industrial Revolution has made this worse.

A reputation cannot be built on sand

A reputation cannot be built on sand

Facebook advertisements you pay for; Word of Mouth is priceless.
The bottom line to our bottom line is that we need to make sure our clients want and know how to refer others to us. There is nothing wrong with asking. We do not believe in playing games. Our clients know that if we grow, they also benefit.

The power to do your own thing – but is it always the right thing to do?

The power to do your own thing – but is it always the right thing to do?

If there is one thing the forced acceleration of the 4th Industrial Revolution under COVID-19 has given many of us, it is the fact that we can work differently. We can work for more than one company. We can work from anywhere. We can more easily be our own boss.