Using Referrals to Grow Your Business

referralIt’s an old adage of business: your net worth is your network. No matter what industry you operate in, from finance to entertainment to manufacturing, the more clients you serve successfully the greater are your chances for growth and success. One fantastic way to expand your client network is through the proper use of referrals.

Many small business owners and self-employed entrepreneurs miss out on opportunities because they simply never ask for referrals. Sometimes we assume that our clients will naturally think of referring us simply because they are satisfied with the service we render, while at other times it may seem awkward or a little forward to ask for a referral.

In order to use referrals successfully as a tool for growing your business, you will need to know when and how to request them. Continue reading

Customer Referrals – A Proven Profit-Booster

business referralsMany companies have been using referral programmes as part of their marketing strategies for several decades. The simple principle behind referrals makes them easy to implement as a marketing tool: valued customers who are satisfied with your company’s products and services refer friends and family members and earn a reward for each referred person who becomes a customer. Continue reading