The Importance of Knowing Your Customer

Deciding clients - NorthwoodFor any small or medium sized enterprise, it’s more than likely that the relationship between any given business and the client will be one of a personal nature.  Bearing this in mind, it should become immediately obvious that knowing your individual client’s wants and needs could represent a significant advantage in making consistent sales.  However, as any person who has gone to a party alone will know, forcing yourself to make friends with a stranger can be hard, uncomfortable and time-consuming work. So, as an entrepreneur, how can you tell which clients are worth your time and which are likely to sail off into the sunset never to be seen again? Continue reading

How Being Different Can Make the Difference

be-different-entrepreneurConsider the likes of Bill Gates and Mark Zuckerberg, they are both rich, successful and, most importantly, fundamentally different from everybody else.

There’s a very good reason why the weird geeky kids in high schools across the world often go on to make a fortune: namely because it pays to be different. Think about it, in today’s world, even if you are one in a million, there are statistically 7000 people exactly like you.

The exact same principle applies through to running a small business. So, as an entrepreneur, how can you banish the generic business practices employed by most of your competitors and ultimately reap the rewards that come with offering something unique? Continue reading