A company website is a mark of success for your business, providing your enterprise with a home on the web and is an excellent sales and marketing tool which has the potential to increase revenues and attract new clients.
Creating a business website is an easy process, especially with a skilled web designer to assist you. However, it’s important to have a clear idea of how your website should look and what content and features it should contain so that it aligns perfectly with the needs of your business. Here are some helpful pointers on aligning your website with your business:
What Purpose Will Your Website Serve?
The first step in creating an effective business website is deciding on the purpose of the site itself. Are you using the site primarily for sales and marketing, search engine optimisation, or to generate new leads for your business? Some businesses will go so far as to launch their website before they unveil their product, creating a sense of mystery and attracting curious customers via social media sites.
Whatever purpose you have in mind for your website, communicating this to your web designer will make the process of setting up your website hassle-free.
Who Is Your Audience?
As a business owner, you’re familiar with your clients’ needs and personalities, and you should bear this in mind when deciding on your website’s audience. By tailoring your website to communicate well with its target audience, you’ll increase its effectiveness and get the results you want.
What Are Your Competitors Doing?
By browsing your competitors’ websites, you’ll get a feel for the type of content and features which are being offered by other companies in your sector. When you assess your competitors’ sites, be sure to take note of the things you like, and also what you don’t like – that way you’ll be able to learn from their mistakes without making them yourself.
What Extras Do You Want?
Special features such as a ‘contact us’ form, links to social media accounts, and an online store add functionality to your website. Make a list of all the added extras you’d like to include in your website and consult your web designer about which ones can be added. You may want to launch your site with just a few added features and roll out the others over time.